Web

SEO Manager

Job brief.

We’re looking for someone to help take Blackhawk’s SEO offering to the next level. We need someone who can lead up our SEO service, be the resident expert in industry trends, and help implement better, more cohesive strategies for our clients. This person will also work closely with the WebOps Manager and Web Design Manager to ensure Blackhawk’s Website services are well-rounded and meeting all search requirements. This person will likely also cover some SEO execution for clients,  as bandwidth requires.

Responsibilities.

  • Be the in-house SEO expert providing direction, strategy, and operational excellence that will grow organic traffic and revenue for our clients.
  • Work closely with the WebOps Manager and Web Design Manager to ensure Blackhawk websites are built with a cohesive, effective strategy
  • Work with clients as needed to define SEO strategies, goals, and success metrics
  • Ensure both new website builds and ongoing SEO work are meeting SEO industry standards and Blackhawk standards
  • Work with Operations to develop and maintain the processes and tools for SEO
  • Oversee SEO functions (On-Site & Local/GBP)
  • Have a pulse check on how these functions are going (red/green/yellows)
  • Manage SEO team capacity
  • Guide Employee skill sets and training per company needs
  • Hold career path and development conversations with your direct reports
  • Work with Sales team to scope incoming projects
  • Assist with SEO execution if/as needed

Requirements & skills.

  • Knowledge of standard and current SEO practices
  • Experience with SEO reporting
  • Familiarity with relevant tools (e.g. Conductor, Screaming Frog, MOZ) and web analytics tools (e.g. Google Analytics, WebTrends)
  • Excellent communication skills – written and verbal
  • Confident in front of clients
  • Strong organizational and leadership skills
  • Analytical mindset with numerical aptitude
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